Jan 20, 2022
In General Discussion
that has served over 3,000 clients in the Professional Email List past 3 years. In this same period, they have never sent out a 'thank you' card, email or direct mail piece to these former clients. What's more surprising, is that they Professional Email List were still getting a third of their new business from referrals. So, why are they not reminding happy, satisfied customers that they are still around and looking to make Professional Email List even more happier, satisfied customers? Theanswer is simple: they are just too busy with managing the day-to-day business, to create marketing pieces to reach out to the customers. Instead, they spend Professional Email List hundreds of thousands of dollars on expensive shotgun-style advertising to get the attention Professional Email List of potential customers. It's much easier to call up the Yellow Pages and place a year's worth of ads, than it is to create a meaningful relationship-based campaign. Relationship-building campaigns take time and energy; something we don't often Professional Email List have much of once the daily workload is taken care of. To change this, a campaign was Professional Email List conceived which would thank the 3,000 past customers for their business and remind them that referrals had been the key to the company's success. The campaign Professional Email List also provided each past customer with both online and offline tools to pass on consistent referrals. At the same time, the company reduced its print ad placements to ensure results were not overshadowed by alternate forms of lead Professional Email List generators. The result: this company was able to triple revenues in just 12 months, almost solely attributable to referrals.