Spain of negative reviews are deleted in France and in Italy . Contradiction between customers and company of customers say they have never had a response to their reviews. On the other hand only of companies say they never respond to reviews. More than half of the companies seem to reply often or always. Contradiction between customers and company This big difference is surprising. Especially when you consider that of customers read responses to reviews. The likelihood that they missed the companys response to their rating is therefore rather small.
Do companies only respond to negative reviews and therefore report a high response rate You can also respond to positive reviews. If a customer expresses satisfaction to the retailer in a physical store wouldnt they also thank the retailer for the compliment Shouldnt a reviewer get the same treatment as a Specific Database customer standing in a store Another factor in the conflicting opinion could be the difference in perception of the term often. Companies think often or often enough to answer. However of consumers find that customer reviews are not given enough attention by companies.
If we look at the results of our neighboring countries we find the same contradiction. In France Spain Italy and the Netherlands there is also a discrepancy in the frequency of responses to reviews between consumers and companies. Most of the companies we surveyed in Germany have fewer than reviews. With so many reviews businesses should be able to respond to all reviews not just the negative ones. of SMBs say they are happy with the way they manage online reviews. The who are not satisfied want to be able to respond to more reviews and follow and read reviews more closely. Choosing the right platform is crucial Our research shows that more than half of consumers believe that or more of reviews are fake.